Today I ran across a little tidbit on JoAnn Fabric And Crafts’ Facebook page: they are partnering with actress Jennifer Garner on a line of kid’s crafting kids, called “We Made It.”
Here’s how it’s described on the website:
Jennifer Garner presents a new line of creative kits and projects for kids ages 4 to 11… coming exclusively to Jo-Ann this June.
We Made It by Jennifer Garner is more than 100 durable, high quality choices designed to last as long as your memories. Kids learn to garden, make costumes & dress up, paint, sew, craft, bake sweet treats & more.
And there’s a little video, too:
And did you catch that bit at the end? A portion of the proceeds will benefit Save the Children, an internationally-reaching children’s charity.
I’m looking forward to learning more about the kits- and really, could they have gotten a nicer gal? Jennifer is adorable! Let’s hope the kits are, too!
I found this press release online- it has some more info, too:
HUDSON, Ohio–(BUSINESS WIRE)–Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, has announced an exclusive partnership with Jennifer Garner on a new line of creative kits and projects for active kids. We Made It by Jennifer Garner will be available exclusively at Jo-Ann stores and Joann.com beginning in June.
“As a mom and children’s advocate, I believe it’s very important we encourage children to express themselves and explore their imaginations”
In celebration of the launch, Jo-Ann is proud to support Save the Children with a $75,000 donation for programs helping children in need in the U.S. As Artist Ambassador and trustee, Garner advocates for Save the Children’s early education programs with the goal of ensuring that every child in America has access to quality education from cradle to cap and gown.
“As a mom and children’s advocate, I believe it’s very important we encourage children to express themselves and explore their imaginations,” said Jennifer Garner. “The We Made It line makes it easy and fun for families to form lasting memories together while developing their children’s creativity and intellectual abilities. I am excited to share We Made It with families and have a portion of the proceeds benefit Save the Children, a charity that is so important to me.”
We Made It by Jennifer Garner is a collection of more than 100 creative kits and projects designed to promote imaginative exploration among children ages 4 to 11. The kits feature four creative categories, each encouraging inspiration and collaboration in a different way: Grow, Memorable, Playful and Sweet.
Grow – foraging baskets, flower press kits and bird feeder projects are a few examples of the grow category which aims to stimulate exploration and observation of the natural world.
Memorable – from framed family portraits to custom treasure boxes, the creative kits in the memorable category help children form lasting memories while developing personal interests and style.
Playful – the playful category inspires self-expression and improvisation with creative kits including DIY wooden playsets and cute costumes.
Sweet – there are more learning benefits related to baking treats than one might imagine – think of all the math – but the colorful kitchen prep mats, cookie stamps and other creative kits in the sweet category help keep children focused on the fun.
“Now more than ever, parents and caretakers are searching for creative ways to integrate real learning opportunities into their children’s play,” said Megan Featherston, senior vice president, merchandising, for Jo-Ann. “Jennifer Garner has done a fantastic job of making learning an interactive and playful experience with We Made It, a collection so perfectly aligned with the Jo-Ann mission to inspire the creativity in every person.”
For additional information, inspiration and videos, visit Joann.com/wemadeit.
About Jo-Ann Stores, LLC
Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft retailer with locations in 49 states, was founded in 1943 as a single retail store. Today, approximately 850 Jo-Ann stores across the country provide consumers all the fabrics, craft supplies and inspiration they need, conveniently under one roof. For additional information, visit Joann.com. To make creative connections, visitJoann.com/community.
About Save the Children
Save the Children is the leading independent organization for children in need, with programs in 120 countries, including the United States. Save the Children aims to inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives by improving their health, education and economic opportunities. Follow Save the Children on Twitter and Facebook.
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