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Home / Craft News / CHA Coverage / #CHAshow surprise: Carolina’s Favorite

#CHAshow surprise: Carolina’s Favorite

August 8, 2013

This week I attended the semi-annual Craft and Hobby Association trade show. I’m not a newbie to CHA, but this was the first time I’d been able to attend the summer show and it was the first time I’ve been able to attend in my own backyard – they had the summer show in Las Vegas this year! There was lots to see, and more that I will share, but the thing that thrilled me to the bottom of my fabric-loving heart was the new Steam-a-seam.

the warm company

Manufactured by The Warm Company (makers of Warm & Natural Batting and Insul-Bright, among other things), Steam-a-seam compares to Heat-n-Bond and Stitch Witchery. It is a lightweight fusible that is often used in applique. If you’re a fan of Steam-a-seam, you’ve probably been hoarding your last scraps, because for the last few months it was not to be found. There may have been a black market for steam-a-seam, and finding a forgotten yard or package in the back of the sewing closet was better than finding a $20 in the wash. There was a manufacturing issue that interfered with production, so no new Steam-a-seam was coming onto the market.

When talking to the gals at The Warm Company booth, I learned that the issue was not with the product (the fusible), it was with getting the paper that backed the fusible. Steam-a-seam has a paper backing on one side and Steam-a-seam 2 has a paper backing on two sides. Without the paper, they couldn’t complete the production.

steam a seam 2 is new and improved

Like most great companies, The Warm Company turned a challenge into an opportunity and found an even BETTER paper for their Steam-a-seam. The old paper was similar to parchment paper. This new paper is more similar to freezer paper. Whereas the old paper peeled off the tacky surface of the fusible and then would not re-adhere, the new paper can be peeled away and then re-attached because the shiny surface welcomes back the adhesive!

steam a seam 2 with shiny paper

The new product is being manufactured and is arriving at distributors – from there it will make it to your local retailers. Look for it soon, and get ready for a fall and winter filled with applique projects!

  • About the Author
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  • Book Review: Never Been Stitched by Amanda Carestio - June 23, 2014

Posted in CHA Coverage, Craft News, Fabric, Needle, & Quilting Arts |

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Hi! I’m Jenny, the co-host of Hands On Crafts for Kids on PBS and the Head Dummy behind CraftTestDummies.com where you’ll find craft product reviews, tutorials, and craft industry news.

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Jenny Barnett Rohrs is Head Dummy and Pied Piper behind CTD, which focuses on reviews, tutorials, and craft industry news. Jenny has appeared on HSN, Scrapbook Soup PBS series, and is currently the co-host of Hands On Crafts for Kids on PBS.

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Copyrighted Content Permission All images and tutorials on this blog are copyrighted material. Please contact me if you would like to borrow any media (photos, video or audio files), tutorials, or ideas from this blog. 99% of the time I would be happy to allow you to use one photo with appropriate credit and link back to CraftTestDummies.com (preferably to the same post it was borrowed from.)
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